Few companies have ever been as successful as Google, the company that has transformed the Internet and become an indispensable part of our lives.
How has Google done it?
Technology reporter Steven Levy was granted unprecedented access to the company, and in this revealing book he takes readers inside Google headquarters – the Googleplex – to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionised Internet searching.
They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising.
With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking.
After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed.
Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge?
It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
Further details of In the Plex: how Google thinks, works, and shapes our lives can be found on the main catalogue, available in ‘Catalogues’ on the Library’s website.